London Snow Show Confirms 50th Edition This October
London Snow Show Confirms 50th Edition This October
Published : 18-Jan-2026 01:01
The UK's biggest celebration of winter sports and mountain culture is officially set to return, with organisers announcing that the Snow Show will return to Olympia London on 17–18 October 2026 for its landmark 50th edition.
In a statement released this week, the team urged snowsports fans to "mark your calendar", promising a blockbuster anniversary event that builds on the momentum of last year's show.
"We'll be bringing back your favourite features from 2025 and adding plenty of new ones," organisers confirmed, adding, "Expect more destinations, more speakers, more gear and more inspiration for your next winter trip."
The new attractions announced so far include a Snowsports Simulator, a hands‑on, high‑tech experience giving visitors the chance to test their skills and technique without stepping onto real snow.
The Destinations Theatre, a new stage dedicated to resort showcases, travel insights and expert talks from across the global ski industry.
Santa's Grotto, a festive family feature bringing a touch of Christmas magic to the show floor.
There'll also be the return of the skiwear fashion show, spotlighting the latest winter apparel, outerwear innovations and mountain lifestyle trends.
Join the conversation : Discuss this in the J2Ski Forum
This news item has been viewed 1,092 times.