London Ski Show Sees 10K Visitor Numbers Drop
London Ski Show Sees 10K Visitor Numbers Drop
Published : 06-Dec-2015 04:56
Figures released by the organisers of The Telegraph Ski & Snowboard Show report that numbers visiting this autumn's show at its new venue were down from an estimated 35,269 in 2014 to 25,587 at the show last month.
However although visitor numbers saw a big fall, headline admission prices more than doubled so it is not known how revenues held up.
The show moved to London's Battersea Park from Earl's Court and drew praise for its more intimate feel and for a more vibrant feel with a real snow slope and a comedy tent, as well as more authentic Alpine-style food stands. The Travel Genius Bar provided free, impartial travel advice from leading industry experts.
Stats released by the Show's organizer include the fact that 96% of visitors were going on winter sports holidays, with 71% of those skiers, 14% snowboarders and 15% across both, whilst 38% classed themselves as an expert.
New visitors to the show exceeded 30%, with the top reasons for attending to see the latest products, to buy clothes & accessories, to speak to and find out about resorts and to watch demos & competitions on the kicker.
"We worked incredibly hard to bring our new concept to life in Battersea Park. We always aimed to create an authentic alpine feel, whilst still remaining true to our market and we attracted a premium, high-net worth audience this year. We're already planning next year's event and will be moving back into the school holidays with a focus on families, as well as expanding on the excellent après atmosphere. In addition we'll be introducing more signage, along with more covered and seated areas, as well as aiming to grow our visitor numbers without losing our core snow sports market, " said Lindsey Guy, The Telegraph Ski & Snowboard Show, Show Manager.
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